Married to the Brand
€21.41
Packed with stories and compelling discoveries from an impressive worldwide consumer database, Married to the Brand reveals why consumers bond with some brands — but not others.
William J. McEwen.
- Auteur(s) : William J. McEwen
- Uitgeverij: Gallup Press
- ISBN : 9781595620057
- Taal : Engels
- Uitvoering : Hardcover
- Aantal pagina’s : 144
- Verschijningsdatum : november 2005
- Gewicht : 388
- Afmetingen : 237 x 159 x 25 mm.
- Thema : Verkoop en marketing
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